Grand Seiko Finally Makes Its Debut

Grand Seiko has long lived in the shadow of its parent brand, but now it is finally getting its time to shine.

The luxury watch industry is constantly changing and evolving, and there are always new developments to look out for. One such announcement is that Grand Seiko is to operate separately from its parent company, Seiko. Grand Seiko watches have gained something of a cult following thanks to the fact that they used to be quite tricky to get your hands on. Now, with their very own company, they’re set to go global! Here’s everything that you need to know.

The grand unveiling

Seiko is a name that most of us are familiar with. Before 2010 Grand Seiko, the luxury branch of the brand, had only been available in Japan or when they popped up on second-hand sites every now and again. After 2010, they became available worldwide but under the umbrella of the larger Seiko brand. This year, that all changed. The Seiko head office announced that it had created a new company in the USA solely dedicated to the sales, marketing and distribution of Grand Seiko. Called Grand Seiko Corp. of America (GSA), it’s the very first Grand Seiko company in the world. So now getting hold of a watch will be even easier!

Making a global impact

GSA is set to usher in “a new era for Grand Seiko,” bosses at Seiko said at the time of launch. Grand Seiko currently enjoys a great deal of prominence and prestige in Japan, and the plan is that making it a wholly independent brand will see it gain global recognition. With big events such as the 2020 Olympics around the corner, there’s never been a better time to increase the visibility of Japanese brands. Top athletes such as Novak Djokovic already endorse Seiko, and taking Grand Seiko independent could lay the foundations for relationships with global household names.

Beautiful new models

Seiko is a brand that so many people trust, and Grand Seiko takes all of the characteristics of the core brand and elevates them. To celebrate the launch of GSA, a new range of models have been announced. In great news for those who have followed the brand for years, they are re-workings of classic Grand Seiko designs updated to reflect the bold new direction of the company. So if you haven’t invested in a beautiful Grand Seiko watch before, there’s never been a better time to start shopping than now!

Investing in a luxury timepiece

Luxe Watches are the dealers of choice for those who are serious about building up a collection of stunning luxury watches. With a huge range of timepieces to choose from and payment plans that suit all kinds of budgets, there’s no better place to find the watch of your dreams. Whether you have your eye on one of those new Grand Seiko designs or a watch from another luxury brand, Luxe Watches could help you find the perfect timepiece this autumn.

The perfect festive gift?

Second-hand watch sites have long been the place to find elusive luxury watches, and now that Grand Seiko are an independent, international brand you can expect to see the variety online to increase dramatically. With fledgling watch companies like Grand Seiko bringing striking new models to the market, it’s certainly worth keeping your eyes peeled in the run-up to Christmas!